So the day has come. It is officially here people of Mzanzi. As of midnight tonight, we are on lockdown. Best get comfortable, although as a home is made for that, it…
SMME
A Solid Game Plan: The Entrepreneur’s Ace in the Hole
Picture this… you are the captain of a top football side, about to play in a crunch game against your bitter rivals, in the semi-final of the UEFA Champions League. Winner takes…
Positive brand perception: the essentials
When starting a business, an entrepreneur has many things to consider. This ranges from their startup capital, client roster and product/solution to their immediate access to the market. One of those key…
The rise of co-working environments on the continent, and why entrepreneurs should join the revolution.
In recent years we have seen the growing global trend of co-working spaces becoming more and more popular locally. What is the appeal? For an entrepreneur, startup or SME, many operational needs…
Common mistakes entrepreneurs make.
Entrepreneurship is tough. There is no sugar coating it. To be an entrepreneur requires a combination of creativity, problem-solving, management, leadership, sacrifice and hard work. It’s often painted as the holy grail…
Why your brand is more important than your product.
We see it all the time, an exciting startup with a great product, but before we know it, it fizzles out. Why? A great product is essentially a non-starter if you can’t…